SwimShop have been in the swimwear business longer than any other UK swimming shop. Headed up by an Olympic Finalist, we are now the Swim Specialists at Sports Direct, the UK’s largest sports retailer. Our inspiration comes from our privileged position at the heart of the sheer diversity that is the swimwear and swimming equipment market today. Our passion and product range begins with encouraging little tots to love learning to swim, to equipping the next generation's budding athletes with the correct swimwear and on to meeting the needs of the world's elite swimmers.


By keeping up with the determination of the top swimwear brands to push back the technical boundaries of the sport, our customers have always enjoyed the very latest innovations in garment engineering and design, with a wealth of swimsuits for girls, boys, men and women to choose from. For quality, style and originality, we have it all covered.


Alternatively, if you are looking to pick up a sneaky bargain, then get lucky in our clearance section, where discount swimwear is on sale at unbeatable prices. Expanding internationally at a rapid pace; our size, connection with the swimming world and breadth of range makes us one of the largest swimwear shops online today. Refreshingly, we are able to pass on these economies of scale to low delivery charges and exceptional service.

For men's swimwear, choose from the funky “beach to street” leisure shorts to the top spec Speedo Fastskin LZR Elite and Arena Carbon Pro racing suits. Similarly for women's swimwear, our range of original bikinis, body shaping suits, swimming costumes for training and racing kneeskins is second to none. For kids swimwear, we aim to encourage their joy in swimming, with wonderfully imaginative junior swimwear, while maximising their potential with serious racing suits. For open water and triathlon swimwear, our range covers all budgets, abilities and FINA regulations. Technical advances that will astound you, you will find here first!


Above all, our passion and experience allows us to reach out and help anyone who is bewildered by sizing, technical information or by which swimwear to take the plunge with. Our detailed swimwear size guide will help you get the perfect fit to optimise your comfort and performance. If you can’t decide between products, or simply can't find the right swimwear, please do get in touch and let us help, either with an online chat or a phonecall. That is what we are here for!


If you are at a loss as to what is trending in the swimming world, explore our most popular searches page and find out what is creating a buzz right now.