SwimShop have been in the swimwear business longer than any other UK swimming shop. Headed up by an Olympic Finalist, we are now the Swim Specialists at Sports Direct, the UK’s largest sports retailer. Our inspiration comes from our privileged position at the heart of the sheer diversity that is the swimwear and swimming equipment market today. Our passion and product range begins with encouraging little tots to love learning to swim, to equipping the next generation's budding athletes with the correct swimwear and on to meeting the needs of the world's elite swimmers. By keeping up with the determination of the top swimwear brands to push back the technical boundaries of the sport, our customers have always enjoyed the very latest innovations in garment engineering and design, with a wealth of swimsuits for girls, boys, men and women to choose from. For quality, style and originality, we have it all covered.


For purchasing on a larger scale, our sister site World of Service International will keep you stocked with competitively priced wholesale swimwear.


Alternatively, if you are looking to pick up a sneaky bargain, then get lucky in our clearance section, where discount swimwear is on sale at unbeatable prices. Expanding internationally at a rapid pace; our size, connection with the swimming world and breadth of range makes us one of the largest swimwear shops online today. Refreshingly, we are able to pass on these economies of scale to low delivery charges and exceptional service.


For mens swimwear, choose from the funky “beach to street” leisure shorts to the top spec Speedo Fastskin LZR Elite and Arena Carbon Pro racing suits. Similarly for womens swimwear, our range of original bikinis, body shaping suits, swimming costumes for training and racing kneeskins is second to none. For kids swimwear, we aim to encourage their joy in swimming, with wonderfully imaginative junior swimwear, while maximising their potential with serious racing suits. For open water and triathlon swimwear, our range covers all budgets, abilities and FINA regulations. Technical advances that will astound you, you will find here first!


Above all, our passion and experience allows us to reach out and help anyone who is bewildered by sizing, technical information or by which swimwear to take the plunge with. Our detailed swimwear size guide will help you get the perfect fit to optimise your comfort and performance. If you can’t decide between products, or simply can't find the right swimwear, please do get in touch and let us help, either with an online chat or a phonecall. That is what we are here for!


If you are at a loss as to what is trending in the swimming world, explore our most popular searches page and find out what is creating a buzz right now

Swimming has evolved at a terrific pace over the years and today's swimmers now have a wealth of training aids and swimming equipment at their disposal. Whether you are a novice learning to swim for the first time, or an elite professional determined to achieve that competitive edge, SwimShop has all the swimming gear you could possibly need. Stocking the widest range of swim gogglesprescription swimming goggles and swimming accessories for all ages, our prices are simply unbeatable. Our swimming equipment brands reflect our total dedication to bringing our customers true value for money, with quality at the best possible prices. If looking for a bargain, then check out our clearance section for fantastically cheap swimming goggles and swimming equipment on offer online at astounding prices.


For swimming teachers and swim coaches alike, we provide the ultimate poolside training equipment and swimming safety equipment, all with the latest technology and lowest price guarantee. For dedicated triathletes looking for the edge, we stock all the groundbreaking advances in triathlon and open water swimming gear. As committed swim specialists, it is our job to keep up to date and offer the widest and newest range of swimming equipment and swimming aids, to keep pace with a sport that grows from strength to strength and swim training requirements that consequently become more and more demanding.


It is a real pleasure to see how much help there is out there to push your sport to the next level. First get all your essential swimming equipment, such as arm bands, pool shoesswim caps or racing goggles. Then check out the exciting technology waiting to improve your technique, stamina and enjoyment of swimming eg. the latest waterproof mp3 player, swimming watch, fins and paddles etc. For clubs the poolside equipment delivers everything you need to inspire your swimmers to the next level and foster team spirit with personalised teamwear and swimming caps.


Our online store is open 24/7 and offers 24 hour tracked delivery to wherever you are based. Not only do we offer a great deal on purchases and cheap delivery, but spend over £40 and that delivery is free. If you need any information on our swimming products or your specific swimming equipment needs, please do drop us a line, an email or give us a call. We are here to help!


As the swimwear market flourishes and spreads its wings, the wealth of choice in swimming costumes today can be overwhelming. Swimwear sizing varies between brands and the need for the swimsuit. Our comprehensive swimming costume sizing guide will help you find the right fit for you. For ladies swimming costumes, simply filter to refine your search. Are you looking for racing suits, training swimwear, funky bikinis or flattering bodyshaping swimsuits with real curve appeal? Let us show you where they are. For each and every swimming costume we then aim to provide full details on all of its features with 360 imagery to view the garment right up close.


With extensive size ranges and the latest collections from all of the best brands of swimming costumes for girls and ladies alike, SwimShop UK is a one-stop shop. For mens and boys swimwear, the styles vary from the classic briefs, to snug fitting swim shorts to fashionable long leg jammers. All with a rich choice of design, flair and colour and each and every one with a Lowest Price Guarantee.


Having kitted out our nation’s best and budding swimmers for decades, our competition wear covers all abilities, price ranges and levels of technical performance. First off the blocks with the latest Speedo, Arena and Zone3 competition wear to name but a few, we will get you race ready with that competitive edge time and time again.


Our remit is to offer both the widest range and the most competitive prices in the UK and we are proud of our continued success in doing so. To see just how accessible even the most iconic brands can be, simply choose your swimwear brand and filter on price. We believe the results will surprise and delight you. For the most astounding bargains check out our clearance section, you’ll be glad you did.


This is your starting point, if at any point on your journey through the swimwear and swimming accessories world that is SwimShop you feel the need for advice, we are right here waiting to help. 



The diverse world and love of swimming is so extensive that we have great pride at SwimShop in continuing to offer the widest, most comprehensive range of brands, specialist technologies and swimwear to make absolutely sure your individual needs are covered. Currently we stock over 40 brands and as the largest swimwear specialist in the UK, we are always at the forefront of new swim technology, making it swiftly available for your own swimming evolution. Our top brands include:


Adidas has one clear mission, "to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle". Setting trends is their business and the Adidas 3 stripes is as iconic in swimming as it is in all global sports. Adidas Swimwear has been helping recreational swimmers to elite swim athletes feel better, play better and perform better since 1920. At SwimShop UK, check out the high performance Adidas AdiZero Mens Jammer and AdiZero Womens Kneeskin. For fitness swimming and frequent swim training, there are the chlorine resistant Adidas Infinitex® Tech Range and Infinitex™+ AdiClub womens swimming costumes, mens swimming trunks and junior swimwear. Or for the ultimate sporty look, the iconic 3 stripe range of Adidas swimwear delivers poolside for men, women and junior swimmers. To complete the range there are iconic 3 stripe Adidas swim caps, swimming goggles and pool shoes. Branded with a passion for sport, feel the quality, comfort and potential for speed from head to toe.




For over 40 years and in 103 countries Arena Racing Swimwear has brought to the swimming world such ground-breaking innovation as the superb Arena Carbon Pro MK2s or the Waternity® and Waterfeel X-Life Eco® fabrics, used to great effect in the high performing training swimwear. The combination of durability and creative design work has delivered flattering, flamboyant and funky womens swimming costumes, mens jammers, trunks and a superb range of both boys swimsuits and girls swimwear. Bring in the quality swim accessories, the wonderfully imaginative silicone caps and performance racing swim caps and it is not difficult to understand the scale of the Arena brand’s success.




Aqua Sphere are a leading manufacturer of aquatic eyewear and swimming equipment. Renowned for comfort, water tight seal and exceptional peripheral vision, they have consistently delivered exceptional swimming goggles for children, fitness swimmers and triathletes alike. Aqua Sphere Swimwear is athletic, long-lasting and ideal for swim training while their fast wetsuits feature race bred technology and are PB ready.




BECO-Beerman are an established German Aqua Sports manufacturer, offering a wide range of swimming accessories for aqua fitness, recreational swimming and spa use. Browse the expertly designed pool shoes, swimming caps, beach bags and swimming aids, all with BECO quality assurance.



Quite apart from the phenomenon of Uglies, the diverse US Dolfin Swimwear Range just keeps growing year on year. Here at SwimShop UK we are proud to offer the Platinum2 technical swimsuits, chlorine resistant Chloroban training costumes and the traditional XtraLife Lycra team wear. For aqua fitness and flattering lines, the Womens Aquashapes focus on durability and fit, while the spectacular Dolfin Metallic swimming costumes make confident swimmers simply smile inside. And all with the highest standards of innovation and quality.



Bringing a touch of old style glamour and originality to the pool, the German Fashy brand has become synonymous with their wonderfully chic, retro swimming caps and fashionable pool shoes. Their sculpted ladies swimwear line celebrates and accentuates the female figure, while their classic beach bikinis and swimsuits offer simplistic style and exceptionally good value for money.



At SwimShop UK we are grateful for the wealth of innovative swimming aids that Finis has brought to the market. Motivated and driven by elite athletes, Finis innovations help swimmers of all ages and abilities reach the next level. From fins, agility paddles to “Making Sense of Swimming" with the Finis SwimSense, the ground-breaking Finis Neptune and SwiMp3 players, these are remarkable and unique products to explore.



Little wonder that Australian Funkita Swimwear has received the same grateful response worldwide as its iconic brother brand, Funky Trunks. Flair, colour and pure pride in original design work has created girls swimsuits and womens swimming costumes that take centre stage poolside. Core strength and chlorine resistance for dedicated swim training, pure style for poolside impact and full UV protection for the open water, Funkita swimsuits tick all the boxes. With all the latest ranges here at SwimShop UK, the only issue is how to choose!



Acknowledged worldwide as having revolutionised men’s swimwear, Funky Trunks has taken a no holds barred approach to imaginative design. With the technically advanced chlorine resistant C-Infinity fabric as a blank canvas, the ingenious tongue in cheek approach to men’s and boys swimwear is unprecedented. Jammers, Water Shorts and of course the iconic Funky Trunks themselves tick all the boxes for serious swim training, performance wear and men’s "Beach to Street Wear".  At SwimShop UK we are proud to offer all the latest Funky Trunks works of art for adult and junior swimmers. Enjoy browsing with a smile.



Hold your hair back securely all day long without a hint of a kink, with the simple but revolutionary Invisibobble. Versatile, bright and kind hair accessory, a real hair saver!



The US Company Kiefer delivers an exhaustive range of swimming aids to push swimmers of all ages and abilities to the next level. Kiefer swimwear is aimed at fashion and performance at an exceptional cost, with the latest Kiefer Krazies causing a real buzz. Similarly, the success of the Kiefer Training Fins has been matched by the Kiefer goggles, innovative swimming caps and world standard Polo gear. At SwimShop UK we are keen to offer the full range of Kiefer training aids, swim accessories and swimwear at unbeatable prices.



Konfidence UK consistently wins awards for the quality and functionality of its child swim safety and swimming aids. From sun protection swimwear, buoyancy swimming aids and float jackets, the Konfidence range offers safety, comfort and warmth for tiny tots through to adults. For babies, the Aquanappies offer hygienic protection, Babywarmas keep them snug and baby changers and fluffy towels keep the cosy change quick and simple.



The Swimmers Hair Care Range from LoveSwim is the brainchild of an Olympic Swimmer and an expert of many years in professional hair care, bringing the love of frequent swimming to meet the joy of having healthy, luscious hair. Chlorine wreaks untold damage on both hair and scalp if left untreated. Using the experience and expertise on both sides, the Swimmers Hair Care Range is designed for all types of hair and for the casual to the most dedicated, elite of swimmers.



The UK based Maru® Company has long been recognized for their outstanding design work. Maru swimwear offers a range of prints and exclusive design work that is the envy of many of the top brands, without compromising on the quality of the fabric. Their exclusive Pacer swimsuits deliver an innate elasticity and chlorine resistance for up to twenty times longer than conventional swimwear. Check out both the Maru Menswear and Womens Swimwear for inspired, mesmerising prints on sleek, durable swimsuits. Similarly Maru Girls Swimsuits are designed to enchant and the Maru Boyswear ticks all their boxes. For ladies Body Shaping designs, the Maru Aqua Fitness Range celebrates and enhances the fuller figure in style. While the clever designers complement the whole look with innovative Maru Swim Caps to stand right out from the crowd and make a statement poolside.



MIKASA is the world´s largest ball manufacturer and the official water polo ball of choice since 1980. Elite designers have crafted the balls to meet the approval and specifications of Water Polo's governing bodies and elite athletes alike. At SwimShop UK, choose from the mens and womens water polo competition balls, the heavy weight training balls or the mini size, just for fun.



POWERBREATHE was the brain child of student Professor Mc Connell, who in 1996 whilst studying at Loughborough University recognised that breathing not only impacts upon the exercise tolerance with patients with respiratory illness but also healthy people. After extensive research, development and testing with elite athletes, Professor McConnell and her team developed the first inspiratory muscle trainer and has gone onto become a world authority on the subject of breathing and its effects on exercise.


Founded back in 1881, Slazenger is a truly global sportswear company delivering top quality sports equipment from the grass roots to professional level. Slazenger swimwear and swimming accessories offer superb value for money across a wide variety of training or leisure swimming costumes and trunks. Similarly the full range of swimming goggles, flamboyant swimming caps and swimming aids will get you kitted out and ready to swim at any age.



Speedo is the world's leading swimwear brand, whose credibility is underpinned by technology, design and innovation. Since the brand's inception on Bondi Beach, Australia in 1928, Speedo Swimwear has consistently met the needs of all abilities and ages of swimmers. With a heritage encompassed by its preeminence in competitive swimming and with Speedo Performance Swimsuits such as the Speedo Fastskin and Speedo LZR range, more Olympic Gold Medals have been won wearing Speedo swimwear than any other swimming brand. Equally successful at delivering swim training and leisurewear, their Speedo Endurance fabric is celebrated for its exceptional longevity. While the mens range has given us a wealth of quality Speedo Trunks, Speedo Jammers and Speedo Shorts there will always be the iconic Speedo Briefs, or "Speedos" which have never yet been rivalled. Similarly for female swimmers, the Speedo swimsuits have a wonderfully innovative range of racing, training suits and bikinis with outstanding garment engineering and design work. Flamboyant, vivid originality is also expressed through the Flipturns Range which is available in both adults and junior sizes. Aside from the swimwear, Speedo deliver a complete and professional range of pool equipment and swim accessories. Signature branding on their Speedo Swim Caps expresses a dedication to swimming, while the wealth of technically advanced Speedo Goggles for junior swimmers through to elite professionals is second to none. With a product line sold in more than 170 countries worldwide, Speedo is a brand that will quite simply always be synonymous with swimming.



With a mantra of "Performance Through Resistance" the StrechCordz ® brand has produced a range of exceptional resistance tools for swimming training, hydro therapy and general fitness. Long belt sliders for resisted swim sets, StrechCordz with paddles for land training, Stationary Swim Trainers and Kick Trainers to build core strength and stamina. Then there is the fabulously fun Grudge Belt for tug of war resistance and stroke training.



The SwimFin has quite simply revolutionised learning to swim. Unlike armbands, noodles or any other flotation device, the innovative swim fin design allows total confidence and absolute freedom of movement in the water. Multi-stroke functional, it works harder the more it is submerged, gradually encouraging a more natural, horizontal swimming position in breast stroke, crawl, back stroke and fly. SwimFins are perfect for any age and ability, in bright colours, with super funky SwimFin backpacks available to enchant and delight your children.



The award-winning designers at Tangle Teezer® have just pushed back the technology boundaries once again with the innovative, water-loving Aqua Splash. It has gone on to achieve huge global success, selling in over 60 countries and creating a whole new global hair care category - "detangling".



TYR, founded by swim athletes, took its name from the Norse God of Warriors and has pushed back the boundaries in swim technology to deliver quality swimming aids to enhance swimming performance at all levels. Check out the hugely popular swim paddles, unique split swim fins and Tracer Racer goggles, or the functional, striking swim BackPacks. TYR also deliver both the high performance AP12 racing suits for competitive swimmers and an athletic range of swim training and leisure swimwear.



The Dolfin Uglies Swimwear Range needs no introduction. Whoever would have thought swimming costumes could look that good! If you want to express your joy and sense of fun in the pool, then take the plunge and look fantastic in this wonderfully creative range of Ladies Uglies Swimsuits. You could be forgiven for forgetting to check the quality, performance and cost. Fortunately, they are all exceptional. Little wonder that they are the number one selling womens training swimwear brand in the US. Complement the wonderfully vibrant look with funky Uglies Swim Caps and brighten up yours and your poolside companions' day. As exclusive distributors, we can promise you here at SwimShop that Uglies swimsuits simply fly off the shelves, so if one catches your eye, do go ahead and grab it!



Manufactured by Tabata in Japan to the most stringent of ISO standards, the View range of goggles was the first to use surgical silicone skirts on diving masks and continues to compete with market leaders to deliver exceptional seal and comfort. The View optical kit allows swimmers to custom build prescription goggles, selecting the correct diopter in each optical lens for crystal clear vision in the water and poolside.



Vorgee is a young, fresh Australian company that prides itself on taking a holistic approach to swimming equipment for beginners through to elite swimmers. A quality range of swimming accessories include their unique, super grip swimming caps and Missile competition goggles.



A UK market leader in junior swimming accessories, WIN has been designing innovative Learn to Swim products with an emphasis on product and safety testing for the last 30 years. Swim floats, armbands, diving toys, pullbuoys and more. Developing confidence, technique and enjoyment in the water.



Born in Australia, the home of swimming, the ZOGGS ® brand still has its roots firmly embedded there, with uninhibited designs. At the heart of their brand is a ground-breaking range of the market leading Zoggs Swimming Goggles, which begin meeting the junior swimmers need for comfort and confidence with superb childrens goggles, then continue right up to a choice of racing goggles that truly enhance the elite swimmer's and triathlete's performance. Zoggs remained true to this innovative heritage as they expanded into a full service swim brand. They have gone on to develop highly innovative, quality Zoggs Mens Swimwear and Zoggs Womens Swimwear with fantastic design and quality, technical fabrics. Their Body Shapes Range enhance and flatter the fuller female figure, while the swim training accessories include a wide and hugely successful range of Learn to Swim aids in which all levels of swimmer can place unconditional trust. Enjoy browsing their diverse, colourful and quality range now.



The multi-award winning British Zone3 ® triathlon brand has grown exponentially since 2007, delivering outstanding triathlon wetsuits, trisuits and gear at an exceptional cost worldwide. Check out the awards and recommendations for the instantly recognisable Vision, Aspire, Aquaflo and of course the Vanquish men’s and women’s wetsuits. Created by elite triathletes and perfected by feedback from a close involvement with the world of triathlon, they believe that listening is the key to their success.